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Home // What's New // Serve up some excitement with Sharwood's Bakes

Serve up some excitement with Sharwood’s Bakes

Wales’s favourite pastry manufacturer Peter’s Pies has teamed up with Asian cuisine brand Sharwood’s to launch a new range of chilled savoury pastry bakes.

Working in partnership with Sharwood’s brand owner Premier Foods, Peter’s will manufacture, market and sell a new range of naan-shaped pastry bakes so that consumers can ‘serve up some excitement’ to their day with a new way to enjoy their favourite Sharwood’s curry sauces at any time, in any place.

Filled with the authentic Sharwood’s flavours that curry fans know and love, the new range of 150g pastry bakes will be available in Chicken Tikka Masala, Chicken Madras, Chicken Balti and Chicken Korma.

With a recommended retail selling price of £1.50, the bakes offer great value for money.

Clare Morgan, Marketing Director for Peter’s Food Service said: “We believe the rich, delicious flavours of the Sharwood’s curry sauces, encased in a naan-shaped pastry bake with sprinkles, will resonate with avid chilled pastry consumers and new consumers alike.

“We are delighted to be working with such a well-loved brand to bring this new range to market.”

Brand licensing is a key business focus for Peter’s.

In April 2013, Peter’s launched a Heinz chilled pastry range, closely followed by the launch of pastries under the Heinz BIG brand in February this year.

The Sharwood’s chilled pastry range will launch in Asda in October.

It will be supported by an integrated PR and marketing campaign.

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