Peter’s Armed Forces celebrations raise over £360 for Help for Heroes
Wales’ favourite pie maker has raised over £360 for Help for Heroes following a month of activity to celebrate Armed Forces Day.
Led by Peter’s mascot Pete the Pie, Peter’s entered a team into the Caerphilly 10K to raise money and gave over 1000 pastries to Armed Forces recovery centres and charities.
After weeks of training, Pete the Pie and his team ran the Caerphilly 10K on Sunday 22nd June in 1 hour, 13 minutes.
Peter’s Marketing Director Clare Morgan said: “We had loads of fun on race day, with the crowds cheering on Pete and the team.
“It was arguably the hottest day of the year so it was tough for Pete, but the awe and encouragement from the crowd and the other runners kept him going.
“Thank you to everyone who sponsored us during training and after the event.”
In the week leading up to Armed Forces Day, Peter’s also surprised 18 recovery centres and charity bases across England and Wales with pies, pasties and sausage rolls.
The Poppy Factory in Surrey, Tedworth House recovery centre in Wiltshire, the Soldier’s Charity in Shropshire and the British Royal Legion office in Cardiff were just some of those surprised by Peter’s.
Food Service Sales Director John McAughtrie said: “The food donations meant the centres and charities had stock to sell for their own fundraising efforts during the celebrations, as well as something to enjoy for themselves as a thank you for their commitment to our Armed Forces communities.”
Peter’s also provided breakfast to 20 fundraisers as they embarked on a gruelling five day cycle from Den Bosch in the Netherlands to Cardiff to commemorate the 70th anniversary of the battle of Den Bosch.