Peter's Food https://petersfood.co.uk A Tase of Home Tue, 16 Feb 2021 16:12:00 +0000 en-GB hourly 1 https://wordpress.org/?v=6.4.3 Enjoy a Peter’s this St David’s Day https://petersfood.co.uk/2021/02/17/enjoy-a-peters-this-st-davids-day/ https://petersfood.co.uk/2021/02/17/enjoy-a-peters-this-st-davids-day/#respond Wed, 17 Feb 2021 09:00:31 +0000 https://petersfood.co.uk/?p=457 View Article]]> With the Six Nations under way and St David’s Day on the horizon, Peter’s is celebrating all things Welsh with special offers in major supermarkets leading to March 1st.

Famous for their pies, pasties and sausage rolls, all of Peter’s savoury pastries are lovingly baked in Bedwas, Caerphilly.

The offers are a great opportunity to stock up on family favourites, with sporting events such as the Six Nations and special dates such as St David’s Day & British Pie Week being enjoyed from home.

The St David’s Day promotions available in all major supermarket feature a range of offers across all Peter’s products including local favourite, a 3 pack of corned beef pasties, which is now on offer in Tesco and ASDA for £1.25.

Recently, to celebrate their fiftieth year of baking in Wales, Peter’s launched new packaging, including a bold rebrand of its logo and strapline.

Retaining the colour green synonymous with Peter’s, the packaging features an enhanced signature logo and appealing photography, with the design encompassing the pastry baker’s family themed ‘A taste of home’ message.

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Peter’s launches new packaging https://petersfood.co.uk/2021/02/11/peters-launches-new-packaging/ https://petersfood.co.uk/2021/02/11/peters-launches-new-packaging/#respond Thu, 11 Feb 2021 12:35:58 +0000 https://petersfood.co.uk/?p=192 View Article]]> Peter’s has marked the start of 2021 by launching new packaging, including a rebrand of its logo and strapline. Famous for their range of pies, pasties and sausage rolls, Caerphilly-based Peter’s has unveiled the rebrand as packaging hits store across the country just in time for the St David’s Day offers taking place in major supermarkets throughout Wales.

The new design will be rolled out to all the company’s retail lines with the “bold” refresh expected to further increase brand recognition amongst customers.

Retaining the colour green synonymous with Peter’s, the packaging will feature an enhanced logo, product imagery and the company’s new strapline ‘A taste of home’.

Mike Grimwood, Managing Director at Peter’s, said: “We are delighted to celebrate our fiftieth year with the launch of our new and improved packaging. Peter’s products are a family favourite in many homes, our rebrand reflects our commitment to providing affordable, tasty options that families can enjoy together.”

The new designs will be available in store from February.

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Take home “A taste of home” https://petersfood.co.uk/2021/02/05/see-how-we-are-making-a-difference-to-our-local-communities/ https://petersfood.co.uk/2021/02/05/see-how-we-are-making-a-difference-to-our-local-communities/#respond Fri, 05 Feb 2021 12:33:58 +0000 https://petersfood.co.uk/?p=189 View Article]]> In its fiftieth year, Peter’s has launched a new strapline “A taste of home”. The strapline reflects Peter’s focus on baking affordable, quality at home products that the whole family can enjoy.

Launched as part of a bold rebrand, the strapline will feature across all packaging and is encapsulated as part of new messaging in each design.

“From humble beginnings we have been making family mealtimes memorable for generations. It’s at the heart of what we do; enjoying tasty food and good times together. A simple pleasure, lovingly baked, and just the way you like them. That’s a taste of home”.

Owain Jones, Brand Manager said “Our new “A taste of home” message encapsulates the values of Peter’s, and the affinity customers have with our pastries. We bake products that have been loved for generations, and whether you’re trying a Peter’s for the first time or have been enjoying them for over 50 years, we’re proud to be part of family meal occasions.”

The new strapline will be communicated through in-store and online activity and will be supported with a range of “in home” photography featuring Peter’s famous pies and pastries. Further activity is planned throughout the year.

Owain Jones continues, “We believe ‘A taste of home’ will truly resonate with our customers. Whether it’s our local favourite the minced beef & onion pie or a snack sausage roll, our pastries can be enjoyed in many places we all call ‘home’. That could be together for a family meal, from a chippy at your favourite beach, or as part of a picnic in the park.”

The new designs will be available in store from February.

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Celebrating 50 years of Peter’s https://petersfood.co.uk/2021/01/10/celebrating-50-years-of-peters/ https://petersfood.co.uk/2021/01/10/celebrating-50-years-of-peters/#respond Sun, 10 Jan 2021 12:36:21 +0000 https://petersfood.co.uk/?p=195 View Article]]> Leading Welsh baker is celebrating 50 years of baking the nations favourite pies and pastries. From humble beginnings as a small pie manufacturer in Merthyr Tydfil, Peter’s has come a long way.

Starting as ‘Thomas’ Pies’, baking sought after sausage rolls, pies and pasties to the valleys, the Thomas family moved the business to their existing home in Bedwas, Caerphilly in 1970. Together they developed the highly successful ‘Peter’s’.

Led by family man, entrepreneur and visionary, Stan Thomas, who retired in 1986, he would pass his vision and enthusiasm to his sons, Stan Jr and Peter. In 1988, the brothers sold Peter’s Savoury Products to FTSE 100 company Grand Metropolitan.

The Thomas Family would go on to success elsewhere, taking on opportunities in property, construction, airports and sports clubs. They would later be recognised for services to entrepreneurship and charity; Sir Stanley Thomas OBE and Peter Thomas CBE.

Sir Stanley Thomas OBE (left) and Peter Thomas CBE. (right)

The founding family interest in Peter’s remains a close affinity to this day with Peter recently calling to celebrate the 50th anniversary of business. Stanley Thomas Sr, who sadly passed away in 2015, also retained an interest in Peter’s, and would often enjoy visiting the Bedwas bakery, meeting with staff and sharing his passion for pies.

The vision and growth of Peter’s did not stop there, with the business expanding their Bedwas bakery and operations in 1993. By 1997, the business would be back in family ownership, with the Griffiths family. During this time the business would grow its Foodservice offering and retail ranges, taking Peter’s to supermarkets and chip shops across the UK.

2007 would see a further change at the top, and the pastry manufacturer would go on to grow its portfolio beyond the humble Peter’s ranges. Launches would include their Seriously Tasty range and products through brand partnerships with Quorn, Heinz, Sharwoods and Bisto. They also expanded production, securing “own label” contracts with major supermarkets including Sainsbury’s, Lidl and Coop.

In their fiftieth year, Peter’s is now a household name and make over 2 million pastries every week. Baking a range of pies & pasties for retailers across the UK, they continue to serve the nation with products across a variety of customers including national supermarkets, convenience stores, stadiums, and of course, chip shops.

Mike Grimwood, Managing Director of Peter’s, “Peter’s is Stan’s legacy – a household name that supplies retailers and venues across Britain, and based in a modern, purpose-built factory in Bedwas. He had a passion for pastry, innovative ideas and a brain for business. He saw the opportunities the end of meat rationing offered in the 1950s, and created a company which simply grew and grew, today employing 700 staff, and selling literally millions of pies every year.”

In its fiftieth year, Peter’s has marked the start of 2021 by launching new packaging, including a rebrand of its logo and strapline.

Retaining the colour green synonymous with Peter’s, the packaging will feature an enhanced logo, product imagery and the company’s new strapline ‘A taste of home’.

Mike Grimwood, continues, “We are delighted to celebrate our fiftieth year with the launch of our new and improved packaging. Peter’s products are a family favourite in many homes, our rebrand reflects our commitment to providing affordable, tasty products that families can enjoy together.”

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